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Many of the most common features consistently test poorly in usability studies. Often the popular features don’t even align with best practices. We shouldn’t do something just because a lot of other people do it. So conforming to norms is generally a good way to meet visitors’ expectations for usability. When something doesn’t work the way we expect, we feel friction and frustration. When something works the way we expect, we’re happy. We all visit a lot of websites, so we have a lot of expectations. We learned that there are surprisingly few standards, but quite a few web design conventions.Ĭonforming to standards is usually a good thing. Websites were reviewed in desktop view with a focus on homepages.
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Note: The dataset was mostly B2B marketing websites from five major industries: finance, tech, manufacturing, food and construction. Confusion: 49% or fewer websites conform, no single design approach dominates.Convention: 50 – 79% of websites use the same design approach.Standard: 80% or more of websites use the same design approach.Using guidelines from an earlier NN Group article, we use the following thresholds: To answer this question, we created a checklist of 14 web design elements, then looked at 500 marketing websites to see just how standard these standards really are. This little research project answers those questions. What elements should be included? And where?.Web design standards are norms and models for web page layouts and UX features, used by marketers and web designers in comparative evaluations.
#2015 best professional website design software code#
They are not focused on the actual design of websites.īut if you’re a designer, standards are about website features and designs, not code or content. The World Wide Web Consortium publishes a set of standards, but these are mostly technical web standards (HTML, CSS, file formats and JavaScript), privacy standards and accessibility standards. So conforming to standards is generally a good way to help meet your visitors’ expectations. Your website is the millionth site they’ve visited, so they come with strong ideas about what they’ll find and where they’ll find it. If you’re the visitor… you just know the site is confusing and where the back button is.
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If you’re a web designer… you know that standards can help you do your job. If you’re a marketer… you probably don’t think about design standards every day.